Primark EU Transport Delivery Strategy

With a rapidly expanding store network across Europe in recent years and rising costs due to commercial headwinds, Primark needed to find a more effective approach to its store delivery model in mainland Europe. Working in partnership with key internal departments we developed a new strategy to deliver a best-in-class store transport model in mainland Europe.

This was developed to meet our existing business needs and with consideration for future proofing to support business growth in the most efficient and cost-effective way, at pace.

Through collaboration across multiple internal departments, spearheaded by the Procurement and Supply Chain teams, our team devised an innovative regionalised delivery strategy.

This strategic approach segmented our 191 stores into carefully assessed geographically clusters.

As a result, Primark now operates with greater efficiency and a more structured delivery process to serve our stores, achieving significant cost savings, CO2e emissions reduction and reduced KM’s driven across Europe for store deliveries.