THG Fulfil x Holland & Barrett

Europe’s leading health and wellness retailer, Holland & Barrett, needed a three-year partner to fulfil their ecommerce volume whilst they invest in and reengineer their facility.

The aim was to develop a truly omnichannel solution with significant service improvements, all designed by THG Fulfil to increase customer satisfaction and brand loyalty, whilst delivering cost savings. All of Holland & Barrett’s UK & Ireland ecommerce volume – a total of 8,500 SKUs - were migrated into THG Fulfil’s automated fulfilment network, resulting in improved efficiency, increased throughput capacity and labour inflation protections.

March 2024 saw the first products dispatched out of THG Fulfil’s Manchester-based facility, with >99.9% of Holland & Barrett’s volume now processed via automated picking and courier sortation capabilities. Significant improvements have been made to service speed – the average time for an order to be received by the warehouse to dispatch is 0.2 days.

This allows Holland & Barrett to move from a 5-day standard delivery promise to THG Fulfil’s standard delivery average of 1.45 days from click to doorstep. In addition, THG Fulfil’s collect from store proposition is now fully integrated with Holland & Barrett’s physical high street infrastructure, enabling next day collection from all 727 stores across the UK.