THG Fulfil x Cult Beauty

Year: 2024

Award: Supply Chain Excellence Awards - UK

Award Name: The Warehouse Initiative Award

Company: Cult Beauty, THG Fulfil

THG Fulfil offers global fulfilment and courier management services to retailers and brand owners looking to accelerate their ecommerce growth ambitions, cost effectively.

Through integrating our data-driven approach, proprietary software and technology with best-in-class automated facilities, we demonstrably improve customer loyalty and satisfaction.

In 2021, we invested £140m in our first automated distribution facility .

Our best in class, 780,000 square foot Autostore high density automated solution is the third largest Autostore globally with 900,000 SKU locations across 300,000 bins and 370 robots.

The facility has the capacity to support 750,000 units outbound per day without breaking a sweat with extension capability to achieve one million units per day.

Automation is currently handling c.

40% of total customer orders globally.

Ongoing optimisation of the automation has delivered a significant impact on our KPIs: 1.Percentage of customer orders delivered on time and in full: 99.9% 2.Average time of standard delivery orders from click to customer delivery: 1.5 days.

This is a 0.6 day reduction from 2022-2023 3.

Trustpilot customer satisfacgtion: 82% of THG’s Trustpilot reviews in Q4 2023 rated as 5 stars, with >50% referencing a positive delivery experience.

In 2024, this continues to rise 17% to date.