S&S Distribution delivering supply chain excellence for Rustle Snacks

As a small start-up, UK-based gourmet crisp company Rustle Snacks didn’t know where to begin when faced with the challenge of storing and distributing their products. The small yet rapidly growing potato chip business now exports its award-winning product throughout the world and supplies major retailers such as Ocado and Costco. Additionally, Rustle’s customers now includes pubs, farm shops, delis, and online food retailers. At the core of this growth is S&S Distribution, a Palletline Logistics business based in Tonbridge.

Having recognised they needed a logistics provider that was flexible and would support and guide them as they expanded into the growing premium crisp market they turned to S&S Distribution in May 2023.

Established over 50 years ago, S&S Distribution’s core values and operational processes of the business remain unchanged with a key focus on forging long-term partnerships with customers, being fundamental to the success of the business.

The overriding objective is to provide reliable, trustworthy and cost-effective solutions to suit any requirement. This ethos is clearly demonstrated in the relationship between S&S Distribution and Rustle Snacks with S&S just 15 months on, now playing a pivotal role in the gourmet crisp brand’s ever-increasing presence in the UK market.