Mattel Direct To Consumer Optimization

Mattel’s mission to inspire fans, entertain audiences, and develop children through play has driven a transformative Omnichannel Direct To Consumer initiative.

This digital transformation expands our traditional B2B model into a robust DTC channel, capturing the full value of our IP through exclusive Consumer Products Channels. Our Direct To Consumer Transformation represents a significant leap forward in how we engage with fans and deliver our beloved IP.

By embracing digital innovation and fostering unprecedented collaboration across our organization, we’ve created a flexible, efficient, and customer-centric supply chain ecosystem.

This transformation not only addresses our current business needs but also positions us for future growth and innovation in an ever-evolving digital landscape. Faced with outdated systems limiting our business goals, we implemented a comprehensive solution that required collaboration across multiple business units and technology teams.

This enables: •Seamless omnichannel customer experiences •Improved inventory management and operational efficiency •Enhanced decision-making through centralized data analytics •Increased scalability and resilience This powerful platform for growing new DTC businesses allows us to connect directly with fans in more meaningful and efficient ways.

We’ve positioned ourselves at the forefront of digital retail, ready to capture new opportunities and continue our legacy of inspiring play and entertainment.